Smackdown at the Billboard!

Nicki MinajHallo!

It’s smackdown time!  Same day last week I wrote: “If we . . . have any sense or taste, ‘Tuskegee’ will bump Mad-onna’s ‘MDNA’ from its top spot next week!”  Well, I was half right!  It wasn’t ‘Tuskegee’ by Nicki Minaj’s ‘Pink Friday: Roman Reloaded’ that booted Mad-onna’s album from top spot – and how: ‘MDNA’ has been booted all the way down to no. 8!

‘Tuskegee’, as a matter of fact, has dropped to no. 4 with ’21′, after over a year in the charts, ascending one place to take its no. 2 spot.

I had blogged earlier about Nicki’s frenetic activity paying off by keeping her in the news and enhancing her popularity.  A single from her no. 1 album, ‘Starships’, is still on the Singles Top Ten at no. 6 to go with her no. 1 album.  The girl’s really done it!  (Though the album just may end up being a one-week wonder.)

What with all the hype swirling around Mad-onna and the media slavering over Nicki, Rascal Flatts’ new album ‘Changed’ has flown under the radar to debut at no. 3.

Something else I had written is borne out by ‘MDNA’s steep drop.  Last week I had explained ‘MDNA’s debut at no. 1 thusly: “It’s quite incredible what publicity and the media can do.”  Well, it all seems to be catching up: Billboard reports that ‘MDNA”s dizzying drop, saleswise, is the *biggest one week decline of all time.*  First week sales of 359,000, driving by “publicity and the media” shrunk to 48,000 in the second week for an 86.7 percent drop-off – a new record.  (Mad-onna and her people – of course – are not going to take it lying down and their publicity machine will probably swing into action to try to push their product.)

On to the Hot 100 (Singles) Chart.  I gotta say that it has become an amazingly static chart – correct me if I’m wrong but *seven* of the Top Ten have either held their position or changed by a single rung.

One noteworthy point is that with ‘Roman Reloaded’ in the albums Top Ten, Nicki Minaj has joined One Direction as the only performers in the Top Ten on both charts.  (One Direction’s ‘Up All Night’ has risen one spot to no. 5 and their single ‘What Makes You Beautiful’ has jumped from no. 9 to 4.)

fun’s and Gotye’s singles are still parked in their usual places, give or take a rung.  My sources tell me that they and Billboard have signed a secret long-term lease.

Justin Bieber’s fan-atics will be distraught to see their ‘Boyfriend’ slide from no. 2 to no. 5 in only the second week of release.  Well, Beliebers, how about another Twitter campaign? (translation: onslaught!)

Cheerio,

Shane

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